I get it…specializing in something seems like you are limiting your options in the field of marketing. However, this is simply not the case.
Earning a Marketing degree with a Digital Marketing Concentration will INCREASE the likelihood of your obtaining a job! But don’t take my word for it. Check out these facts:
- 61% of new marketing hires are designated for a digital marketing position, making it the top marketing specialty area (McKinley Marketing Partners, 2019)
- A recent LinkedIn study showed that sales leadership, social media marketing, digital marketing were the primary marketing skills amongst a mostly tech-heavy list of skills (Lewis, 2019)
- According to the Digital Marketing Institute, content curation/creation, social media strategy, marketing technology capabilities, search engine optimization (SEO) skills, analytics, and user experience are top digital skills (Digital Marketing Institute, 2018).
The area of digital marketing covers a lot of ground. Below are some typical areas/jobs.
- Digital Marketing Manager
- Content Strategist
- User Experience Specialist
- SEO Specialist
- SEM Specialist
- Social Media Marketing
- VR/AR Developer
- Data Analyst
- Email Marketing Specialist
- Internet of Things Specialist
- Bot Specialist
Lastly, the University of North Georgia’s program is UNIQUE (i.e. pretty cool). According to one 2019 survey of AACSB schools – we are in the 2% of accredited universities that both require digital marketing and have a specialized program. Taking this set of classes will set you apart!
For more information about the program – check out this presentation.