In listening to conversations about the Digital Marketing Concentration I have come across some common misconceptions/assumptions about the program that are incorrect.  Below I have included the DM Myth – followed by the reality.

• Myth: A concentration involves more classes than a “normal” marketing degree
  • Reality: Every marketing major (with or without a concentration takes 7 marketing classes – after Principles of Marketing)
• Myth: I won’t get a marketing degree if I concentrate in digital marketing 
  • Reality: You will STILL earn a B.B.A. in Marketing with a Digital Marketing Concentration.
  • Every marketing major takes the same three core classes: Consumer Behavior, Marketing Research and Marketing Management.
• Myth: Specializing in a concentration will LIMIT my options
  • Reality:  No – quite the opposite; It will differentiate you.
  • Not that many schools in the nation offer multiple (3+) digital related marketing courses (only 15%!). Only 1 out of 10 require Digital Marketing
  • We are part of 2% that require DM + Specialized programs
• Myth: You can’t teach me anything about social media I don’t already know
  
  • Reality:  Dependency on social media does not equal proficiency. Using social media personally is very different than for a business.
• Myth: I don’t have time for an internship
  • Reality: You can do an internship in the summer or during the school year.
  • If you can’t do an internship you can replace this requirement for a 3000-4000 marketing course (i.e. advertising, retailing, etc.)

Please let me know if you have any questions (caroline.munoz@ung.edu)