Introducing:
The Digital Marketing Concentration
The Mike Cottrell College of Business has added a new specialized marketing concentration – digital marketing – to the curriculum.
Digital Marketing
As the world becomes increasingly digitized, the need for students who are well-educated in digital marketing is growing every day.
“The digital marketing concentration provides students with an understanding of the foundations of digital marketing. It explores the ever-evolving role of social media in business operations, emphasizes data-based analytics-led decision making, and provides hands-on industry learning experiences,” Mohan Menon, department head of marketing and management, said. “When students have the knowledge and skills to comprehend the what, why and how of technological processes in business, they are positioned to reach their full potential.”
In addition to three foundation marketing courses (MKTG 3730: Consumer Behavior; MKTG 4730: Marketing Research; and MKTG 4780 Marketing Management), students concentrating in digital marketing will take three required courses: Digital Marketing (MKTG 3760), Digital Analytics (MKTG 4710), Content and Social Media Marketing (MKTG 4720) and can choose between either Emerging Issues in Digital Marketing (MKTG 4740) or Digital Marketing Practicum (MKTG 4770).
Students graduating with this concentration will be better prepared for a marketing career as the known and unknown technological advances will affect businesses and consumers in profound ways.
“I’ve assisted a number of students seeking advice for their career,” said Nick Kastner, marketing manager and instructor of digital marketing in the Mike Cottrell College of Business. “We’re finding that many entry-level positions require Google Analytics and AdWords certifications and more. Through our curriculum, students are receiving not only their degree, but also these required certifications to make them more competitive in the digital marketplace.”