Digital Marketing Concentration
- Interested in digital marketing?
- Are you a social media addict?
- Do you like the idea of being able to quantify all your marketing efforts?
If you answered “yes” to any to of these questions – then a Marketing Major with a Digital Marketing Concentration B.S. degree might be for you.
Our digital marketing program is unique in its specialization. Companies are in great need of students with a digital skillset and there is tremendous job growth in this area. This concentration should provide you with an “edge” that will differentiate yourself from your peers. This program will provide you with a firm marketing foundation, coupled with a ton of hands-on training on the major digital platforms. Our curriculum is guided by an outstanding board of advisors (many of which have ample digital experience at Fortune 500 companies). In addition, we offer our digital marketing students a number of mentoring opportunities throughout the academic year.
Below are the additional required classes (outside of the general business degree requirements) that you need to take to complete the concentration (For a complete list of business/marketing courses click here). Below are also some additional course details to help you decide.
Required Courses of ALL Marketing Majors:
- MKTG 3730 Consumer Behavior
- MKTG 4720 Marketing Research
- MKTG 4780 Marketing Management
Required Classes for Digital Marketing Concentration:
- MKTG 3760 Digital Marketing*
- MKTG 4710 Digital Analytics
- MKTG 4720 Social Media and Content Marketing
- BUSA 4903 Digital Marketing Internship OR MKTG 3000/4000**
*Digital Marketing is a prerequisite for MKTG 4710; 4720; BUSA 4903. Make sure you take it early – preferably in your JUNIOR year.
**It is strongly encouraged that you complete an internship as opposed to an MKTG 3000 or 4000 level class. However, in the event that you cannot obtain an internship, an additional course is an option.
Have Questions? Please contact – Caroline Munoz (caroline.munoz@ung.edu)