Leonard Nevarez is Professor and Chair of Sociology and the Tatlock Chair of Multidisciplinary Studies at Vassar College. He received his Ph.D. in Sociology from the University of California at Santa Barbara. His research has examined how markets and their cultures transform places, formal organizations, and labor reproduction. He is the author of Pursuing Quality of Life: From the Affluent Society to the Consumer Society(Routledge, 2011) and New Money, Nice Town: How Capital Works in the New Urban Economy (Routledge, 2003). He recently served on the advisory team for the Poughkeepsie Plenty community food assessment, where he oversaw a survey of City of Poughkeepsie residents’ food security and dietary preferences. His latest project draws on his interest in musical urbanism: a study of creativity, alienation and place involving the case of Toronto and its greatest new wave group, Martha and the Muffins.