What Authors Don’t Know About Book Marketing
As interns who have gotten the opportunity to work with the UNG Press staff for the past year, we learned a lot of surprising, little known facts about publishing. Many of these facts regard book marketing, and we were shocked at how multi-faceted the promotional process is and how little authors seem to truly know about it or the way academic publishers work. Therefore, we felt it was important to get down to the fundamental reasons why potential authors should consider publishing with a university press.
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