As technology advances and the world becomes seemingly more digital, the publishing industry must adapt in order to survive and flourish. BookExpo America, a three-day conference, seeks to engage and inform its attendees of changes in the market while cultivating relationships among publishers.
The 2017 BookExpo took place on May 31 to June 2 at the Javits Center in New York City. The conference provided several opportunities for publishers and book-worms alike to learn, ranging from Global Marketing Forums (GMFs) to autograph sessions to even author breakfasts. The conference offered many occasions to explore all things books!
“BookExpo is evolving to lead the global publishing industry to its consumer driven future and celebrate storytelling in all its forms,” was one of the goals of the conference stated on BookExpo’s website.
One of the special events at the conference were the author breakfasts, where publishers and readers were able to sit in a breakfast-like setting with some of the world’s most influential writers. On Thursday, Whitney Cummings hosted a breakfast session in which authors such as Stephen and Owen King and Claire Messud were interviewed. On Friday, Savannah Guthrie hosted a session in which authors such as Jason Reynolds and Jennifer Weiner were interviewed.
Another special event hosted at the conference was the Global Marketing Forum (GMF) which “addresses the diverse topics and relevant issues that define the new publishing industry.”
Some of the team at the University of North Georgia Press were fortunate enough to attend this year’s conference and bring information important for the UNGP’s growth.
“The publishing industry is changing, and it is important for those of us at UNGP to stay knowledgeable of these changes,” said Corey Parson, managing editor at UNGP. “BookExpo is a great place to learn about new tech and trends and share notes with others in the industry.”
For more information regarding BookExpo America, please visit their website.