University of North Georgia (UNG) alumna Amanda Groover is currently working as the marketing and new business development director at Cooper & Cooper General Contractors, Inc.
Groover graduated from UNG in 2004 with a degree in business management. She spent several years going from a career focused in advertising and print production by harnessing a lot of those skills and connections to move into a more digital marketing focus.
“As a management major, I got the distinct opportunity to get an overview of all areas of the business spectrum: HR, Accounting, Logistics, etc. That experience gave me a greater appreciation of how all the functions of a business operation work together,” Groover said.
She oversees the marketing direction and brand strategy implementation of Cooper & Company’s marketing and new business development efforts. Some of her daily tasks include managing the company website, social media accounts and all the print and digital collateral for the company. She consistently seeks to implement new ideas and creative elements to the automation, lead generation and new business development strategies into her daily routines that make Cooper exceptional in the construction field.
“UNG has the most underrated business school in the state by general public perception,” Groover said. “The quality of education that I received while I was in school and the continued improvements to the College of Business’ education make it a hidden gem in the state.”
Her favorite business courses at UNG were marketing, operations management and strategic management. She knew that she always had a knack for marketing from the beginning and went back later in life to get her MBA in Marketing. She also enjoyed working side jobs in website design, social media marketing and other digital marketing related concepts.
“UNG has done an amazing job at creating public speaker programs and symposiums that are open to the general public, alumni, as well as the students that are great events for all of the participants,” Groover said. “They also provide a great opportunity for students to network with their future supervisors if they take advantage of the opportunities.”
She says she could not have received the personalized level of education she had at UNG anywhere else in the state. The management program prepared her for many different avenues in business which have proven to be beneficial in her career path.
“The best lesson I learned at UNG was to always be flexible and prepared for change. Nothing in the business or marketing world stays constant for very long,” Groover said.