Student Org Spotlight: American Marketing Association

The Mike Cottrell College of Business possesses many extra curricular opportunities that help advance students within their professional careers, making them stronger graduates. The American Marketing Association (AMA) is a collegiate and national level organization that develops professional skills specialized towards marketing students. The UNG AMA chapter services all business students within the Mike Cottrell College of Business who desire to gain more professional skills and education. We interviewed faculty and students that have been a part of AMA’s influence over the years on the UNG campus.

What growth have you seen within UNG’s AMA chapter? Growth in individual students?

“It is an exciting time to be a Marketing Major at UNG! The UNG AMA Chapter is very active and continues to grow in membership and engagement every year. We started in 2014 with just five members and have grown to an organization that now has over thirty active members and over one hundred engaged through UNG Connect.”

Mary Norman, AMA Faculty Advisor

“We continue to gain more and more exceptional students that become members of our chapter and each and every one of them has contributed to making us a stronger, more committed organization. That being said, being an executive board member of such a group is quite a unique and rewarding experience because you get to witness all of these members, who also happen to be your classmates and close friends, grow, succeed, and start to forge their career paths. I am just extremely grateful that AMA has been able to play a part of helping forge those paths.”

Brigette Kinkade, AMA VP of Finance

What kind of opportunities is AMA giving students now? What about future endeavors?

“AMA provides so many unique opportunities for our members. It can serve as an invaluable tool for knowledge and insights building, leadership opportunities, networking with peers and members of the University and the local community, in addition to connecting with influential business leaders. Our mission is to create a community, providing access to key events and training, to expand marketing skills and confidence.”

“Over the past year we have focused on career readiness and bringing in monthly guest speakers from top companies, to share their experiences and opportunities. Members of the UNG AMA chapter have also been fortunate to attend the International Collegiate Conference in New Orleans for the past three years. This exciting conference, attended by 1600+ college students from many countries, has provided our students the opportunity to be involved in intensive sales and marketing training sessions and also learn from the best and the brightest marketers in key industries. For the future we will continue to work to bring great value to our members. We completed a field trip to the headquarters of Focus Brands (Parent company of Cinnabon, Moe’s, McAlister’s, Auntie Ann’s, etc) on February 16th, and will be attending the AMA Atlanta Collegiate Conference and Job Fair on March 29th.”

Mary Norman, AMA Faculty Advisor

“We host workshops where they can gain input and lessons on resume writing, job searching, and job interviewing. They can also get career advice from the many guest speakers we bring to the college, many of whom are from all different sectors within the business world such as big conglomerate franchises, customer management relationship platforms, noteworthy entrepreneurs, federal business bureaus, large sales organizations, and many more.”

“Beyond what the benefits AMA students receive now, the lessons and skills that members are gaining will carry over into building their career once they have graduated. Thus, many AMA benefits such as online resources, networked connections, and marketing skills help them successfully land positions and be key standouts within their field once they start to forge their career paths.”

Brigette Kinkade, AMA VP of Finance

How has being involved in  AMA enriched your career not only as a professor or as a business professional?

“It has been such a pleasure for me to be involved with the UNG AMA Chapter. It has provided me the opportunity to get to know so many talented students and see them grow through new experiences, in addition to expanding my network with other Faculty Advisors from Universities across the country. Being able to utilize the vast resources from AMA and to assist our students with expanding their network, their experiences, and their skills has been incredibly rewarding. Three recent UNG AMA students have been recipients of the Ken Bernhardt AMA Atlanta Outstanding Collegiate Marketing Scholarship Award. It doesn’t get much better than that!”

Mary Norman, AMA Faculty Advisor

“As a long-time member of AMA I have benefited from the many resources, experiences, and guidance the club has provided me with throughout the three years I have been with the organization. I’ve used and continue to use these benefits to aid me in all of my business courses. However, beyond the regular membership benefits being an executive board member of AMA has taught me more about team collaboration, resource allocation, leadership skills, adaptability, communication, problem solving, and interpersonal skills in a way that classes and entry level job positions simply cannot. Not only has this helped me be a better student, but it has also helped me prepare for a successful career in business. I will continue to use what being a part of AMA as a member and a leader has taught me when applying for jobs, successfully landing internships, and jump-starting my career.”

Brigette Kinkade, AMA VP of Finance

AMA is important to the Mike Cottrell College of Business, so how has it contributed to our vision of building strong graduates and strong communities?

“The UNG AMA Chapter is committed to building strong graduates and strong communities. The opportunity to connect with and learn from local business leaders provides unique benefits to our students and can serve as a pipeline for internships and jobs, supporting the needs of the community. Additionally, our students are committed to giving back. The AMA members choose a local not-for-profit organization to support each semester. Last semester UNG AMA helped the local Humane Society find forever homes for shelter dogs and cats. The students did a terrific job and came away knowing they had made a positive difference in their community.”

Mary Norman, AMA Faculty Advisor

“We hope that through all of the benefits AMA offers its members we are creating stronger Mike Cottrell College of Business graduates in the process. Our aim is to well prepare business students to enter the workforce once they graduate whether that is by the resources and experiences we provide that give them an advantage over other college graduates, or by building connections for them that expand into career opportunities. Moreover, we also hope to build a stronger MCCB community by promoting strong relationships between our members, MCCB students, and allied faculty members. Through this we are fostering a community that is eager and willing to help one another succeed.”

Brigette Kinkade, AMA VP of Finance